Direct-to-consumer growth through mathematical precision.
I help ambitious e-commerce brands scale paid acquisition on Meta and Google while systematically lifting conversion on every page that matters.
€14.2M
Managed Spend
4.2x
Avg Ecosystem ROAS
+38%
Avg CRO Lift
20+
Brands Scaled
Core Specialisms
Conversion Rate Optimization
Forensic UX audits, structured A/B testing, and checkout surgery that turn existing traffic into measurable revenue.
Facebook & Instagram Ads
Creative-led Meta campaigns engineered to scale spend vertically without collapsing margin or CPA discipline.
Google Ads for Ecommerce
Shopping, Search, and Performance Max architectures tuned for high-intent demand capture and profitable scale.
The Framework
A repeatable system for sustainable, profitable growth.
Diagnostic Audit
Deep-dive into account structure, tracking, funnel, and creative to map every leak and unrealized lever.
Strategic Roadmap
A focused 90-day plan covering creative direction, media mix, bid strategy, and on-site conversion priorities.
Hands-On Execution
Daily account management, weekly creative iteration, and continuous CRO testing against profit, not vanity.
The Consultant
I'm Darko — an embedded growth partner for DTC brands that want expert-level execution without agency overhead. I sit at the intersection of media buying and on-site conversion, so the work compounds instead of competing.
My approach is technical, transparent, and obsessed with contribution margin over vanity metrics. Every decision is anchored in first-party data, creative discipline, and a clear view of what actually moves the P&L.
Focus Areas
- Conversion Rate OptimizationOn-site
- Meta Ads (Facebook & Instagram)Paid Social
- Google Ads & ShoppingPaid Search
- Creative Strategy & TestingCross-channel
Based In
Skopje, North Macedonia · Working with brands worldwide.
Let's scale together.
Currently accepting a small number of new clients each quarter. Reach out directly and we'll find time to talk.
Emaildarkoatanasov.business@proton.me
Phone+389 71 670 501
OfficeVasil Gjorgov 20, Skopje 1000, North Macedonia